Blog
What we measured, including the experiments that failed and the numbers we do not trust yet.
Why isn't my brand showing up in AI search results? In our test it came down to Google organic rank (6/6 vs 0/6)
If your brand doesn't appear in AI answers, the first thing to check may not be your content. Across 12 queries where Google showed an AI Overview, the page was cited 6/6 times when it held an organic position and 0/6 times when it didn't — Fisher one-sided p = 0.00108, zero exceptions. Full method, the five hypotheses we killed (indexing, country, language, fame, slot scarcity), the failed Bing experiment, and the sample size that should make you cautious about all of it.